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Capturing the $30 billion market opportunity

McKinsey's John Forsyth diuscusses the insights global companies need to grasp in order to capture the unprecedented growth taking place in emerging markets.

Understanding the new Vietnam

Understanding the new Vietnam

Five executives discuss what makes Vietnam unique among Asia’s fast-growing consumer markets.

China's Internet obsession

China's Internet obsession

McKinsey's Yuval Atsmon discusses how the explosive growth in Internet usage is shaping marketing strategies in China.

Learning from the Japanese consumer

Learning from the Japanese consumer

Executives from Amway, Disney, and Domino’s discuss new trends in mobile and Web marketing.

The Digital Consumer

The Digital Consumer

Digital consumers in Asia are poised to catch up with—even leap frog—their global counterparts.

Winning in China

Winning in China

McKinsey strategists discuss keys to victory in China's fast-growing consumer markets.

 
Elsewhere from McKinsey

Luring China’s little emperors

McKinsey China podcast on global Chinese brands

A new class of younger, wealthier, and more sophisticated Chinese consumers are seeking more intangible, often emotional benefits from their purchases. These new mainstream consumers are spurring companies to rethink their strategies. In this podcast, Nick Leung speaks with his colleagues in China, Max Magni and Yougang Chen, about the results of a recent survey they conducted of Chinese consumers.

 
Elsewhere from McKinsey

Unstructured data, focused marketing

David Edelman

David Edelman, co-leader of McKinsey’s Global Digital Marketing Strategy Practice, presents a video briefing on how CMOs can adapt to the unstructured nature of social media to deliver a winning strategy.