Five executives discuss what makes Vietnam unique among Asia’s fast-growing consumer markets.
McKinsey's Yuval Atsmon discusses how the explosive growth in Internet usage is shaping marketing strategies in China.
Executives from Amway, Disney, and Domino’s discuss new trends in mobile and Web marketing.
Digital consumers in Asia are poised to catch up with—even leap frog—their global counterparts.
McKinsey strategists discuss keys to victory in China's fast-growing consumer markets.
India is in a sticky moment, with growth slowing and inflation rising. How are consumers adapting? And what can companies do to ride out the storm? Raj Hosahalli, an expert with Nielsen, a McKinsey partner, suggests some answers in this video and analysis. One surprise: CPG companies can actually benefit.
James Russo (VP, Global Insights, at Nielsen), leads a discussion on subjects including how to reach an increasingly polarized market; defining value; and targeting powerful consumer segments.