Retailers need to focus on the right mobile tactics to reach the anywhere-anytime mobile consumer and to combat "showrooming."

More than a billion people in emerging and developing markets have cell phones but no bank accounts. Mobile money is beginning to fill this gap. Here is what you need to know about this complex but promising market.

Rising incomes and increasingly sophisticated consumers could open the door to more mobile postpaid offerings for operators with the right strategies.

The dynamics of China’s mobile phone market are changing, in particular the way that people buy their handsets. Who are the likely winners? And losers?

Mobile usage in new markets has been associated with the pay-as-you-go (or “pre-paid”) model. As incomes rise and prices fall, consumers are likely to shift to the contract (or “post-paid”) model. Here's what companies need to know to make the shift work to their advantage.

Webcentricity, seamlessness, ubiquity: That’s what consumers want. But how will apps evolve?

Keeping customers happy is the key to telecoms success -- but doing so is easier said than done. A cool new approach from McKinsey called ICE suggests how.

An interview with Sanjay Kapoor, CEO of India’s Bharti Airtel, plus 10 other recent articles; explore how to tap into a world of digital opportunity, particularly in emerging markets.

The average American spends an astounding 9 hours a day on telecom or media activities. How much further can these industries go? And where are they going?

Everyone's opening app stores—but only a few are succeeding at it. Here's what you need to know to crack the code.

Some branded apps have generated real user buzz. Here’s a few secrets as to how they did it.

How can companies use pricing to increase profits? And what will consumers tolerate?

McKinsey’s deep and comprehensive survey considers how consumer behavior is changing in a dozen countries and across digital experiences.

The hyper-fast growth of the past decade is slowing, but Africa remains a continent of opportunity for the telecommunications market.

Rising demand and robust competition has been the basis for telecoms’ recent success in Africa. But with growth slowing, companies need to reconsider their business models.