Consumers are buying electronic devices by the boatload—but retailers are not smiling.

Spain’s ongoing economic problems have eaten into the grocery sector’s results. Here is what players in the market need to know about the country’s consumers to set themselves up well for renewed growth.

Over the next 10 years, consumer spending in emerging markets is expected to grow three times faster than in developed nations, reaching a total of $6 trillion by 2020. Consumer-goods companies must understand and address these changing patterns of —by both geography and category This report suggests how.

Mobile usage in new markets has been associated with the pay-as-you-go (or “pre-paid”) model. As incomes rise and prices fall, consumers are likely to shift to the contract (or “post-paid”) model. Here's what companies need to know to make the shift work to their advantage.

Consumer-goods companies in Europe face a fast-changing business environment – and an anxious public. Here’s how to increase your chances to find profitable growth.

Tablets are wildly popular. But how do people actually use them? And what does the rise of the tablet mean for other industries?

The report summarizes McKinsey's 2009 Asia consumer research on how Japanese consumers decide which brands and products to purchase—what we call the "consumer decision journey."