Luxury goods

Featured knowledge

European luxury market
European Luxury Survey 2011

Domestic consumers: The "Sleeping Beauty" of European luxury

February 2012

Europe looks like a big and resilient luxury market. But look closer: Most of the growth is coming from Chinese, Japanese and Russia tourists. What are European consumers thinking? And how should the market adapt to these trends?

 

luxury market

Exploring a world of luxury

January 2012

McKinsey takes a keen interest in the luxury market. Here is a sampling of some our most recent in-depth research on the subject.

 

brazil, luxury, consumer, retail, consumption, trends
McKinsey research

What companies need to know about Brazil’s luxury consumers

January 2012

McKinsey estimates that about 3 million Brazilians can afford luxury goods. Here is how to reach this ambitious and surprisingly youthful market.

 

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No seismic shift for luxury in post-quake Japan

May/June 2011

Although they were rocked by the Tohoku earthquake, Japan's luxury consumers are back shopping—but with caution.

 

luxury goods in South Korea
McKinsey research

Korea's luxury market: Demanding consumers, but room to grow

September 2011

This year's Luxury Consumer Survey addresses three key questions: Can South Korea keep it up? What’s changing? And what do these trends mean for the players in the luxury industry?

 

 

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Interview

Five questions for ... Christophe Lorvo

May 2011

Christophe Lorvo, general manager of the Grand Hyatt Tokyo, answers questions about the global hotel business—and how to keep going after an earthquake.

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McKinsey report

Understanding China's growing love for luxury

March 2011

McKinsey's in-depth annual report on the Chinese luxury market reveals two major trends: There are more luxury consumers, and they are more sophisticated.

Additional knowledge

South Korea: Living in luxury