Europe looks like a big and resilient luxury market. But look closer: Most of the growth is coming from Chinese, Japanese and Russia tourists. What are European consumers thinking? And how should the market adapt to these trends?
McKinsey takes a keen interest in the luxury market. Here is a sampling of some our most recent in-depth research on the subject.
McKinsey estimates that about 3 million Brazilians can afford luxury goods. Here is how to reach this ambitious and surprisingly youthful market.
Although they were rocked by the Tohoku earthquake, Japan's luxury consumers are back shopping—but with caution.
This year's Luxury Consumer Survey addresses three key questions: Can South Korea keep it up? What’s changing? And what do these trends mean for the players in the luxury industry?
Christophe Lorvo, general manager of the Grand Hyatt Tokyo, answers questions about the global hotel business—and how to keep going after an earthquake.
McKinsey's in-depth annual report on the Chinese luxury market reveals two major trends: There are more luxury consumers, and they are more sophisticated.