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In spite of the different facets and peculiarities of this “fragmented trade,” the opportunities and challenges are similar.
What kind of consumer will emerge from the Great Recession?
Where retail is growing (projected compound annual growth rate, 2010 to 2016)
E-commerce: 8.5%
Club: 4.9%
Dollar: 4.8%
Supercenters: 4.6%
Pet: 4.1%
Where retail is shrinking
Mass merchandise: - 3.0%
Toy: - 1.7%
Books: - 1.1%
Source: Nielsen, Retail USA: What’s in store for 2016
1. The top three importing countries are Russia, Britain and the US. The top exporters are Kenya, China, and Sri Lanka.
2. The top companies by market share are Unilever (15.5%); Tata Tea (4%) and Associated British Foods (3.2%).
3. Tea is growing faster than coffee, in terms of volume, but is still less than half the size (2.7 million tons versus 5.6 million in 2011).
SOURCE: Euromonitor, PCTAS, McKinsey