For multinational corporations, the emerging-markets middle class is a promising frontier. But they will need to develop a nuanced understanding to reach these consumers.

The China business and finance editor for the Economist has written a book about innovation, Need, Speed, and Greed. Vaitheeswaran answers five questions on consumer innovation.

In the fifth of five articles derived from the iConsumer survey, McKinsey analyzes trends in the use of mobile phones.

What are marketers thinking about the US economy? And their own company's prospects? A unique survey has the answers.

Keeping customers happy is the key to telecoms success -- but doing so is easier said than done. A cool new approach from McKinsey called ICE suggests how.

The CSI website is celebrating its first anniversary. Here's what we've done; what we're planning; and some highlights of the last year.

New McKinsey research estimates the impact of Internet search in the global economy, pinpointing the sources of value and the beneficiaries.

Engaging customers today requires commitment from the entire company—and a redefined marketing organization.

Virgin Atlantic Airways CEO Steve Ridgway, American Express CMO John Hayes, and Yahoo! Research scientist Duncan Watts talk about how to stay ahead of the marketing curve.

Do-it-yourself: The phrase does not evoke visions of grandeur or style—but it does rack up euros. Here's the state of the market in Europe's biggest economy.

Hammered by recession and still uncertain about the economy, consumers are getting pickier. Just look at auto insurance.

Is the worst over for the American economy? That is what consumers seem to be saying with their wallets—but their optimism is cautious.

Consumers love low prices, but retailers shouldn’t overlook the way shoppers perceive value—both online and in stores.

New findings show how large and small companies grow—and reveal the startling performance of emerging-market players.

In the next decade, emerging markets will outpace OECD countries to account for more than half the world’s economic growth. Here's how India can lead the charge.

How are consumers in Japan acting after the tragedies of March 11? Discuss that question with McKinsey experts, and others, in this online forum.

In 2025, 600 cities will account for almost 60 percent of global GDP, or $62 trillion—and other fascinating insights about the world's economic future.

The economic news has been guardedly optimistic. But how are U.S. consumers behaving?

British consumers are inundated with information about how to go green and save energy. But what do they really think?

Customer excitement translates into more buzz, more sales, and premium prices. Here’s how companies can capture the added value created by the “wow” effect.

Marketers have been applying behavioral economics—often unknowingly—for years. A more systematic approach can unlock significant value.