Internet-enabled television could be third in the “smart” procession, following smartphones and tablets. But can current technology deliver? And are customers even interested?

The Internet, not yet 20 years on from its emergence into the consumer mainstream, is evolving as fast as ever. McKinsey's survey of 18,000 Americans has identified six key trends that will define the near future.

Social media is exploding worldwide, and China is leading the way. A new McKinsey survey of 5,700 Internet users in China—the first of its kind—explores the behavior of Chinese consumers on social networks.

Businesses looking to engage Brazil’s digital enthusiasts face a big problem: 65 percent of them are dissatisfied with their online purchase experience. Here is what companies need to do.

How well do you understand America's young consumers? Could you describe how they communicate, with what devices? These are half-trillion dollar questions—and McKinsey’s iConsumer can help to answer them.

Who are Brazil's online shoppers? And how do they use the Internet? McKinsey asked thousands of Brazilians those questions. Here are the answers.

Here is how to form a deeper relationship with your customers by creating an engagement ecosystem that reaches beyond your marketing team.

Together, these 30 aspiring countries represent 30 percent of global GDP—and the potential for the Internet to transform these economies is significant.

Asian banking consumers are changing the way they do their business. Here's how banks can adapt.

 Prosperous and tech-savvy, Poland’s online shoppers are promising territory for retailers.

In the fourth of five articles drawn from the iConsumer survey, McKinsey research examines how people shop online.

In the third of five articles derived from the iConsumer survey, McKinsey research reveals some surprises about Japanese consumers and technology.

In the second of five articles drawing on the iConsumer survey, McKinsey identifies how people are watching television, and how those habits are changing.

Consumers all over Europe are turning to mobile banking, but banks are not investing enough in this opportunity.

In the first of five articles drawn from exclusive research, McKinsey details how consumers spend their tech time.

Webcentricity, seamlessness, ubiquity: That’s what consumers want. But how will apps evolve?

An interview with Sanjay Kapoor, CEO of India’s Bharti Airtel, plus 10 other recent articles; explore how to tap into a world of digital opportunity, particularly in emerging markets.

New McKinsey research estimates the impact of Internet search in the global economy, pinpointing the sources of value and the beneficiaries.

Consumer behavior is shifting rapidly as more people use digital devices and platforms intensively.

Some branded apps have generated real user buzz. Here’s a few secrets as to how they did it.

Is mobile banking the wave of the retail future, or just hype? Where should banks place their bets?

McKinsey’s deep and comprehensive survey considers how consumer behavior is changing in a dozen countries and across digital experiences.

Only a small minority of South Africans (10%) have access to the Internet—and broadband is slower than, yes, the average pigeon.

Tablets are wildly popular. But how do people actually use them? And what does the rise of the tablet mean for other industries?

The hyper-fast growth of the past decade is slowing, but Africa remains a continent of opportunity for the telecommunications market.

America's Hispanics control more disposable income than any other minority group. What should brands do to reach them?

The whimsical game has found tens of millions of players. Here’s how online buzz helped to create a phenomenon.

China already has 420 million people online; here's how to turn those big numbers into profits.

Asia is set to add 700 million new Internet users in the next five years. McKinsey surveyed 13,000 people in India, China and Malaysia to figure out how to unlock this burgeoning demand.

Brazil's consumers adore the Web—but business has yet to crack the digital code.