Internet-enabled television could be third in the “smart” procession, following smartphones and tablets. But can current technology deliver? And are customers even interested?

New research from McKinsey finds that US consumer satisfaction has improved across the board since 2009. That should not necessarily be cause for self-congratulation, though: A large measure of the improvement is due to broader macro-economic factors.

How well do you understand America's young consumers? Could you describe how they communicate, with what devices? These are half-trillion dollar questions—and McKinsey’s iConsumer can help to answer them.

For multinational corporations, the emerging-markets middle class is a promising frontier. But they will need to develop a nuanced understanding to reach these consumers.

Consumers expect their banks to give them what they want—even when they don't know what they want.

Why and how banks should be investing in emerging markets.

The China business and finance editor for the Economist has written a book about innovation, Need, Speed, and Greed. Vaitheeswaran answers five questions on consumer innovation.

Retailers need to focus on the right mobile tactics to reach the anywhere-anytime mobile consumer and to combat "showrooming."

More than a billion people in emerging and developing markets have cell phones but no bank accounts. Mobile money is beginning to fill this gap. Here is what you need to know about this complex but promising market.

Rising incomes and increasingly sophisticated consumers could open the door to more mobile postpaid offerings for operators with the right strategies.

Here is how to form a deeper relationship with your customers by creating an engagement ecosystem that reaches beyond your marketing team.

Together, these 30 aspiring countries represent 30 percent of global GDP—and the potential for the Internet to transform these economies is significant.

Buying something is not just a destination; it is a journey of many steps.

McKinsey takes a keen interest in the luxury market. Here is a sampling of some our most recent in-depth research on the subject.

In Asia, South America, and Africa, banks have undertaken lean transformations that have raised profits by 10 to 20 percent within a year. Here is how some leading institutions are using lean management to streamline their operations and expand their business.

Over the next 10 years, consumer spending in emerging markets is expected to grow three times faster than in developed nations, reaching a total of $6 trillion by 2020. Consumer-goods companies must understand and address these changing patterns of —by both geography and category This report suggests how.

Here are some of the most popular items from the last year, plus a few things that we just liked.

Mobile usage in new markets has been associated with the pay-as-you-go (or “pre-paid”) model. As incomes rise and prices fall, consumers are likely to shift to the contract (or “post-paid”) model. Here's what companies need to know to make the shift work to their advantage.

Economic growth is lifting hundreds of millions out of poverty. Will players in telecoms, media, and high tech be prepared to meet their demands?

Companies that make the deep strategic, organizational, and operational shifts required can accelerate revenue growth.

Companies invest enormous money and effort to create new products and services. Too often, though, they have a serious flaw: Consumers don't want them.

In the fifth of five articles derived from the iConsumer survey, McKinsey analyzes trends in the use of mobile phones.

In the fourth of five articles drawn from the iConsumer survey, McKinsey research examines how people shop online.

In the second of five articles drawing on the iConsumer survey, McKinsey identifies how people are watching television, and how those habits are changing.

Keeping customers happy is the key to telecoms success -- but doing so is easier said than done. A cool new approach from McKinsey called ICE suggests how.

In the first of five articles drawn from exclusive research, McKinsey details how consumers spend their tech time.

Changing consumer preferences and the need for speed are complicating the apparel business along the entire value chain.  Here's how to deal with the most important challenges.

Webcentricity, seamlessness, ubiquity: That’s what consumers want. But how will apps evolve?

Spurred by the spread of the Internet, mobile technology and social networks, global digital tribes are forming. Marketers who ignore the phenomenon will lose out.

The CSI website is celebrating its first anniversary. Here's what we've done; what we're planning; and some highlights of the last year.

An interview with Sanjay Kapoor, CEO of India’s Bharti Airtel, plus 10 other recent articles; explore how to tap into a world of digital opportunity, particularly in emerging markets.

New McKinsey research estimates the impact of Internet search in the global economy, pinpointing the sources of value and the beneficiaries.

The average American spends an astounding 9 hours a day on telecom or media activities. How much further can these industries go? And where are they going?

McKinsey’s deep and comprehensive survey considers how consumer behavior is changing in a dozen countries and across digital experiences.

Engaging customers today requires commitment from the entire company—and a redefined marketing organization.

Virgin Atlantic Airways CEO Steve Ridgway, American Express CMO John Hayes, and Yahoo! Research scientist Duncan Watts talk about how to stay ahead of the marketing curve.

Everyone's opening app stores—but only a few are succeeding at it. Here's what you need to know to crack the code.

Is mobile banking the wave of the retail future, or just hype? Where should banks place their bets?

How can companies use pricing to increase profits? And what will consumers tolerate?

How to reach customers at every stage of the consumer decision journey.

Tablets are wildly popular. But how do people actually use them? And what does the rise of the tablet mean for other industries?

Consumers love low prices, but retailers shouldn’t overlook the way shoppers perceive value—both online and in stores.

The company once grew fast. Now CEO Howard Schultz wants it to grow with discipline—in emerging and developed markets alike.

New findings show how large and small companies grow—and reveal the startling performance of emerging-market players.

The global middle class is up for grabs—and the multinationals that can shift their organizational focus to scale up speedily will have the advantage.

In 2025, 600 cities will account for almost 60 percent of global GDP, or $62 trillion—and other fascinating insights about the world's economic future.

Consumer behavior is shifting rapidly as more people use digital devices and platforms intensively.

The whimsical game has found tens of millions of players. Here’s how online buzz helped to create a phenomenon.

Governments see an aging world as a problem; for business, though, it can be an opportunity.