German brand-based companies are doing better than ever—and this study shows what needs to be done to ensure that things remain this way.

Spain’s ongoing economic problems have eaten into the grocery sector’s results. Here is what players in the market need to know about the country’s consumers to set themselves up well for renewed growth.

Many European retailers want to replicate the successful models applied by discount stores, but the results are mixed. Here is how to get it right.

Europe looks like a big and resilient luxury market. But look closer: Most of the growth is coming from Chinese, Japanese and Russia tourists. What are European consumers thinking? And how should the market adapt to these trends?

The traditional mom-and-pop grocery store is being displaced by modern trade. What’s driving this change—and what’s next?

Once dominated by open-air markets and department stores, Russia’s apparel market now features upscale global boutiques. Foreign players will find the market fraught with considerable, but manageable, peril.

 Prosperous and tech-savvy, Poland’s online shoppers are promising territory for retailers.

Consumer behavior is likely to transform the European residential energy market in the next decade. How can companies adapt?

Consumers all over Europe are turning to mobile banking, but banks are not investing enough in this opportunity.

Consumer-goods companies in Europe face a fast-changing business environment – and an anxious public. Here’s how to increase your chances to find profitable growth.

Consumers say they want both electronic and physical contact points, but the desired mix varies by country and age.

Do-it-yourself: The phrase does not evoke visions of grandeur or style—but it does rack up euros. Here's the state of the market in Europe's biggest economy.

The Russian economy turned the corner in 2010. Will consumers get back to spending on themselves?

Only a small minority of South Africans (10%) have access to the Internet—and broadband is slower than, yes, the average pigeon.

The hyper-fast growth of the past decade is slowing, but Africa remains a continent of opportunity for the telecommunications market.

British consumers are inundated with information about how to go green and save energy. But what do they really think?

With several years of sustained, broad-based growth behind it, Africa is becoming an important market. Here are the most important trends shaping the African consumer sector.

Five trends will characterize German consumer behavior in the coming years. Here is how to use this knowledge to find a competitive edge.

The European consumer is changing—here's how retail banks are trying to keep up.

The 69 countries of the Middle East and Africa are a vast, fast-growing retail opportunity -- and one that many companies are missing.

What kind of consumer will emerge from the Great Recession?

Shopping trends in France hint at how the consumer landscape could change in the rest of the developed world.

Rising demand and robust competition has been the basis for telecoms’ recent success in Africa. But with growth slowing, companies need to reconsider their business models.

McKinsey research underlines both the distinctiveness of black shoppers’ needs and the distance retailers must still go to serve them.

Africa has a combined GDP of $1.5 trillion—greater than that of India or Brazil. Here's how to reach the continent's increasingly prosperous consumers.