South Korea

Featured knowledge

luxury goods in South Korea
McKinsey research

Korea's luxury market: Demanding consumers, but room to grow

September 2011

This year's Luxury Consumer Survey addresses three key questions: Can South Korea keep it up? What’s changing? And what do these trends mean for the players in the luxury industry?

 

 

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Short take

Game and match: Reaching consumers through sports

February 2011

Consumers are inundated with marketing messages—and sports can help break through the clutter.

South Korea: Living in luxury
South Korea

South Korea: Finding its place on the world stage

May 2010

Five essays from leading thinkers explore the country’s present and future.

Multimedia

 

The Digital Consumer

The Digital Consumer

Digital consumers in Asia are poised to catch up with—even leap frog—their global counterparts.