In the third of five articles derived from the iConsumer survey, McKinsey research reveals some surprises about Japanese consumers and technology.

Why is GM more successful in China than Honda? Why is LG bigger in India than Sony? These questions are more than academic: The survival of many Japanese companies may depend on the answers.

Although they were rocked by the Tohoku earthquake, Japan's luxury consumers are back shopping—but with caution.

Christophe Lorvo, general manager of the Grand Hyatt Tokyo, answers questions about the global hotel business—and how to keep going after an earthquake.

How are consumers in Japan acting after the tragedies of March 11? Discuss that question with McKinsey experts, and others, in this online forum.

Japan is the world’s second-largest market for over-the-counter (OTC) drugs, but its future growth trajectory is anything but certain.

Nations around the world are getting older—and Japan is ahead of the pack. So it is a test case to understand how to attract this rapidly-growing consumer segment.

Selling cosmetics to some of the world's choosiest consumers—Japanese women—is not easy. Here is how Estee Lauder does it.

A survey of 3,000 young Japanese finds a population that is profoundly uncertain, uneasy and pessimistic.

Selling gourmet coffee in a nation of tea drinkers is not an easy task; here's how Swiss-based Nespresso is managing it.