By Putney Cloos, Sherina Ebrahim, Tracey Griffin, and Warren Teichner
It’s a demographic sweet spot of enormous potential. With the developed world (Japan, Europe and to a lesser extent, the US) getting older, and emerging markets getting both bigger and richer, the market for things that make consumers healthier is set to expand. And it is already a very big deal (see chart in attached PDF).
But just because there is every reason to assume that a given market will grow does not mean that the pickings will be easy. We believe that companies need to recognize, and respond to, three major trends to succeed
1. The market is changing.
2. Consumer behavior and attitudes are changing.
3. The business landscape is changing.
To see the rest of this article, download the PDF.