By Thomas Baumgartner, Homayoun Hatami, and Jon Vander Ark

Sales Growth: Insights from leading sales executives focuses on what’s on every leader’s agenda in a post-recession world: growth. Through interviews with 110 sales leaders from the world’s most successful B2B and B2C companies, the authors have of this book uncovered the stories and innovative practices that drive growth.

Sales Growth distills the interviews into a set of practical, real-world insights across four major themes:

1. Uncovering new sources of growt
2. Selling the way customers want
3. Optimizing sales operations and technology
4. Finding sales leaders who continually challenge the status quo and thoughtfully manage performance.

The voices of sales leaders come through clearly in their compelling anecdotes and concrete examples. Their experiences add up to a set of proven strategies and tactics for growth.