What’s your sports sponsorship worth?
How much is it worth to sponsor Tiger Woods or Lionel Messi or Rafael Nadal? What’s the payoff for being […]
How much is it worth to sponsor Tiger Woods or Lionel Messi or Rafael Nadal? What’s the payoff for being […]
The knowledge advantage: successful manufacturers and retailers are asking themselves what people will want to buy in five to ten
Over the past half century, the consumer-packaged-goods (CPG) industry has achieved enviable growth in both revenue and shareholder returns. At
Spread the word of brand success: An interview with Rob Tarkoff, Lithium Technologies McKINSEY: What is Lithium’s specific value proposition? “Social
A construction-materials company sells exclusively through distributors, and sales reps were incentivized based on volume. Prices were set, however, by
The new consumer decision journey Nicolas: We’re in the midst of a user-driven revolution. Shoppers are fueling massive changes in media
February 2014 If there were 10 Commandments for marketing, #1 would be: Know thy customer. While it’s one of the
Customers are more impatient than ever. They wield mobile tech like smartphone samurai and have increasingly high expectations from the
“Will going digital save the CMO?” Ajit Sivadasan, VP and GM, Global eCommerce, Sales and Marketing, Lenovo, posed that question during
Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to