Welcome to McKinsey's Consumer & Shopper Insights (CSI) site. Find the best thinking on why and how people shop, as well as perceptive analyses that can help your company connect to consumers around the world.
Spurred by aging populations and heightened interest in preventative health, sales of vitamins, minerals, and nutritional and herbal supplements have surged. Here's how manufacturers can capture this dynamic opportunity.
The potential impact of digital technology varies widely by industry, but most enterprise leaders share an important challenge: how to get beyond the small share of the prize they are capturing today by looking for impact across the whole value chain.
Is this the end of retail as we know it? Probably not. But big changes are inevitable and U.S. retailers must act now to succeed in the next decade.
College-graduation rates in the United States—once the envy of the world—have been lagging in recent years. Here is how graduates feel about their education.
Why are so many companies falling short of their goals of delivering an exceptional customer experience? The answer lies in the fact that most do not understand their customers' journeys.
Customers now show up at dealerships highly informed about the cars they're interested in buying. Here's how dealers and manufacturers can adapt to this new reality.
Japan’s recent economic surge has lifted spending in the country's important luxury market, keeping Japan firmly on the map for global luxury. Here are the revealing findings of McKinsey's most recent surveys of Japanese luxury executives and consumers.
Follow us on Facebook
Get notified about new content.
“Showrooming” is no longer a bad word. Instead of fearing the Internet, many retailers are now learning to embrace it.
Over the last month, 60 Minutes was granted unprecedented access inside Amazon’s operations. Charlie Rose talks to Bezos about Amazon's futuristic plan for delivery by drone and why he bought the Washington Post.
Bugatti is debuting a new collection of men's clothing and accessories, with plans for 35 retail stores in the next 5 years. But moving away from one’s core expertise too far too soon can be dangerous.
American consumers have survived the recession and feel better about their financial situations but have a new outlook on how they manage their money.
Remy asks: “Are fashion stores out of fashion....Or a competitive weapon in the digital age?” One certainty: The winning fashion players will be those capable of reinventing their physical stores and transforming them into competitive weapons.
» McKinsey Quarterly
» McKinsey Global Institute
» McKinsey Marketing and Sales Officers Forum
» McKinsey – What Matters
» McKinsey – Insights China
» The China Observer