China is experiencing an increasing emphasis on self-expression. For consumer companies, one consequence is that the importance of emotional considerations in purchase decisions is rising.

Internet-enabled television could be third in the “smart” procession, following smartphones and tablets. But can current technology deliver? And are customers even interested?

German brand-based companies are doing better than ever—and this study shows what needs to be done to ensure that things remain this way.

The Internet, not yet 20 years on from its emergence into the consumer mainstream, is evolving as fast as ever. McKinsey's survey of 18,000 Americans has identified six key trends that will define the near future.

Mexico consumers are conflicted. On the one hand, only 16 percent of those surveyed by McKinsey believed that they were doing better economically; on the other, 48 percent are optimistic about the future.

In McKinsey's latest survey, we find that US consumers are mildly more optimistic—and that their shopping behavior has changed fundamentally.

Businesses looking to engage Brazil’s digital enthusiasts face a big problem: 65 percent of them are dissatisfied with their online purchase experience. Here is what companies need to do.

Perhaps surprisingly, the evidence shows that US retail banks are, by and large, satisfying their customers. That’s not enough.

New research from McKinsey finds that US consumer satisfaction has improved across the board since 2009. That should not necessarily be cause for self-congratulation, though: A large measure of the improvement is due to broader macro-economic factors.

How well do you understand America's young consumers? Could you describe how they communicate, with what devices? These are half-trillion dollar questions—and McKinsey’s iConsumer can help to answer them.