Welcome to McKinsey's Consumer & Shopper Insights (CSI) site. Find the best thinking on why and how people shop, as well as perceptive analyses that can help your company connect to consumers around the world.
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Insights into one of the fastest growing
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As they continue on their digital journey, companies should focus on a handful of decisions that build digital intelligence from the ground up and across the entire marketing and sales organization.
The consolidation and growth trends that have unfolded in the apparel sector over the last three decades appear to be playing out in the jewelry sector, but at a much faster pace.
Sub-Saharan Africa offers tantalizing potential for mobile financial services, but as yet there have been few success stories. One hurdle has been the lack of clear numbers on the size of the opportunity.
The year ahead could see companies focus on driving productivity, CIOs becoming a hot commodity, shopping malls going bankrupt, and European soccer clubs finally investing in Chinese ones. McKinsey director Gordon Orr makes his annual predictions.
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More than half of US consumers who have owned an activity tracker no longer use it, and a third of US consumers who have owned one stopped using the device within the next six months.
The U.S. now has 30% more places to buy an 80¢ stick of deodorant or a $1.05 jar of salsa than it did in 2009, and two-thirds more than a decade ago.
Big data is at its best when analyzing things that are extremely common, but often falls short when analyzing things that are less common.
In a world where opting out of online culture is hardly an option, many teens take a far more sophisticated view of privacy than adults give them credit for.
“People assume luxury equals China, but it doesn’t – luxury equals Chinese."
Twitter, like Facebook and YouTube, is blocked in China by the government, and there was initial speculation Costolo might hope to change that.
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