Welcome to McKinsey's Consumer & Shopper Insights (CSI) site. Find the best thinking on why and how people shop, as well as perceptive analyses that can help your company connect to consumers around the world.
As they continue on their digital journey, companies should focus on a handful of decisions that build digital intelligence from the ground up and across the entire marketing and sales organization.
The consolidation and growth trends that have unfolded in the apparel sector over the last three decades appear to be playing out in the jewelry sector, but at a much faster pace.
Sub-Saharan Africa offers tantalizing potential for mobile financial services, but as yet there have been few success stories. One hurdle has been the lack of clear numbers on the size of the opportunity.
The year ahead could see companies focus on driving productivity, CIOs becoming a hot commodity, shopping malls going bankrupt, and European soccer clubs finally investing in Chinese ones. McKinsey director Gordon Orr makes his annual predictions.
Increasingly empowered consumers, rising yet volatile input prices, and tricky emerging markets mean global consumer packaged-goods companies must rethink how they do business. Here’s a guide.
Five million Indonesians--a population the size of Singapore--are entering the urban consuming class each year. Understanding these consumers and the country's evolving consumption trends is critical.
Consumer-facing industries have quietly grown into a significant economic force in Africa's most populous nation. In the coming years, retail sales will become an even bigger part of Nigeria's GDP.
Spurred by aging populations and heightened interest in preventative health, sales of vitamins, minerals, and nutritional and herbal supplements have surged. Here's how manufacturers can capture this dynamic opportunity.
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Mass marketing no longer resonates with today's consumer and must be replaced by one-on-one marketing with dedicated focus on pre-shop behavior, says Frito-Lay’s CMO.
Procter & Gamble and Mondelez both spend about a quarter of their U.S. media budgets on digital. Mondelez plans to boost that to at least half by 2016.
While fast fashion factories across Asia employ people to create mass products on machines, many of India’s top designers are choosing to preserve the beauty of their cloth-making traditions.
"It’s clear that luxury brands need to think globally and act locally when facing Chinese consumers. Gone are the days of easy money for major brands."
Apple's rumored iWatch may be a mold-breaking, wearable, interactive screen. Imagine an integrated TV and computer swapped around your wrist.
Online farmers' markets are part of a growing trend that could change the economic prospects of China’s rural population and slow the migration of young villagers to the cities.
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