Welcome to McKinsey's Consumer & Shopper Insights (CSI) site. Find the best thinking on why and how people shop, as well as perceptive analyses that can help your company connect to consumers around the world.
Once an economic darling, South Korea is showing signs of a society in distress. Slowing wage growth and soaring spending on housing and education have left more than half of middle-income households cashflow-constrained and debt-laden. For the country to continue to prosper, a new growth model is needed.
Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare.
In one of the world’s fastest-growing consumer markets, focusing on regional preferences is the key.
Three-quarters of Americans households have enrolled in at least one shopper's card or loyalty program, but most of them aren't being used. Here's how to change that.
Japan’s luxury shoppers have altered the way they think and shop. Here are four trends marketers need to grasp in order to meet the changing consumer expectations in the world's third largest luxury market.
China’s retail sector is among the most wired anywhere—e-tailing commanded about 5 to 6 percent of total retail sales in 2012, compared with 5 percent in the United States. Yet it is distinctly different from that of other countries.
Social networking is higher in Brazil than in many other, more developed online markets. Understanding this is critical to building a brand and communicating with consumers in Brazil.
China is set to surpass the US as the world’s largest premium auto market by 2016. Find out what you need to know to address this fast-growing but increasingly complicated market.
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Brands such as Chanel and Carolina Herrera are bringing their cruise collections and limited edition $2,000 handbags to places like Singapore, where they expect double digit sales increases this year.
People are buying $20,000 watches again. The stock market soared by 60 percent over the past year. Is this the turnaround Japan has been waiting for?
All bargain-brand decisions are not created equal—turns out we’re more likely to “buy down” on certain products over others, whether it’s on sale products or generic “private-label” brands.
In logos, small is the new big. A University of Chicago study found that the smaller the logo is on a luxury item, the higher the price it can command.
You’re wealthy and you don’t want to wait out a flight delay? There’s an app for that -- and lots more. According to a 2012 survey, 64 percent of wealthy consumers view luxury brands more favorably if they have their own app.
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